PBR - Professional Bull Riders Tickets Santander Arena

PBR - Professional Bull Riders Santander Arena, PA Rodeo

700 Penn Street, Reading, PA, 19602

PBR: Pendleton Whisky Velocity Tour BIO

PBR: Pendleton Whisky Velocity Tour brings the intensity of professional bull riding to Santander Arena in Reading, Pennsylvania, on January 30, 2027. This Sports and Rodeo event puts elite riders and powerful bulls inside an indoor arena, where each qualified ride requires a rider to stay aboard for eight seconds.

Professional Bull Riders (PBR) was founded in 1992 by 20 professional bull riders, including Ty Murray and Tuff Hedeman. From its beginnings, the organization has grown into an international competition with hundreds of events each year and more than 800 PBR-member riders worldwide. The Velocity Tour is part of PBR's touring calendar; event-specific riders and opening entertainment have not been announced in the supplied details.

PBR's arena format typically combines a dirt riding surface and bull chutes with video replay and rodeo production. The result is a fast-moving live sports experience built around the split-second action of each ride. The supplied event listing gives January 30 as the performance date; its event range begins January 29 and ends January 30, 2027.

Reading's downtown location makes the event a natural fit for Santander Arena, a multi-purpose venue that hosts sports, concerts, and family shows. Ticketschester.com lists this Reading Sports event under Rodeo at Santander Arena on January 30, 2027. Prices currently start around $40 and may vary by seat location, availability, and demand.

Venue and Seating Information

Santander Arena, at 700 Penn St, Reading, PA 19602, has an approximate capacity of 8,500 and offers lower-bowl seating, upper-bowl seating, and premium suites. For a bull-riding event, lower-bowl seats can provide a closer view of the arena floor and the action around the chutes. Center-facing seats are a useful choice for a balanced view of the competition.

The 300-level upper bowl is a more budget-conscious option, with center sections generally providing a broad overview of the arena. Seats in the extreme corners may feel farther from the action. Arena-floor configuration can vary by event, so check the seating map for the specific PBR setup before selecting tickets.

Parking Information

Several parking choices are available around Santander Arena. The supplied venue information lists these options:

• Santander Arena Parking Garage — 613 Franklin St, Reading, PA 19602; adjacent to the venue, with an estimated event price of $5–$15.
• Temporary Box Office Parking — near 700 Penn St, outside the Box Office; immediate access, with pricing that varies by event.
• Downtown Reading surface lots — multiple lots within roughly one to three blocks; estimated prices range from $5–$12.

The official garage is a convenient covered option, but spaces are limited and it may fill early. Consider arriving ahead of the event or using a nearby downtown lot if the garage is full. Parking prices and availability can change, so confirm current details before travel.